Alex Runde
Creative Leader
Creative leader.
Integrated campaigns,
brand storytelling,
and what's next.
13 years building content for major financial and consumer brands. Senior creative lead at Ally Financial. Pursuing an MBA in Innovation & Growth Strategies.
Volvo Trucks & more Brand clients
I work at the intersection of craft and strategy — directing campaigns, mentoring creatives, and building the processes that keep quality high as volume scales. My background is in motion and brand design. My focus is on what comes next.
Three ways I think
about creative.
Mira — Smart Salon Mirror
A product concept that captures every salon appointment automatically and prepares professional social content for stylists to approve — without interrupting the service. Built through six stylist interviews, three rounds of ideation, and two prototype fidelity levels.
View case study →
eBay — TV Spot Spec
A spec broadcast spot concept for eBay, concepted and produced from brief through final delivery. Motion direction, design, and post-production across a full 30-second format.
View project →
Ally Financial — Debt Explainer
An internal communications explainer produced for Ally Financial's employee audience, translating complex financial concepts into clear, brand-aligned motion content. Designed and directed as part of the Plum House in-house studio.
View protected work →Password protected — contact for access
Bringing strategic thinking to creative leadership.
The further I move into creative leadership, the more the work requires understanding business outcomes — not just executional craft. The MBA is where I'm building that muscle: design thinking, product strategy, market analysis, and the ability to walk into a room and speak both languages.
See the innovation work →"The best version of Mira exists because we were willing to kill the version we'd originally built. That's not a design skill. That's a judgment call."
— Mira case study, ReflectionLet's talk about what you're building.
I'm open to creative leadership opportunities in brand, integrated campaigns, and content strategy. Based in Charlotte, NC.